[Solved] The purpose of this assessment is to develop one organisational... (2023)

Question

[Solved] The purpose of this assessment is to develop one organisational... (1)Answered step-by-step

Asked by

ElderFlower5745

on

coursehero.com

The purpose of this assessment is to develop one organisational marketing strategy for an Australian based business� Choose an organisation with which you feel comfortable and about which you can obtain information such as:

General organisational information

Marketing information

Policies and procedures

Information can generally be obtained from corporate websites and business media websites�

Your Task

Question 1

Identify (create if needed) and explain:

Vision

Mission

Purpose

At least 2 values

At least 2 marketing objectives�

Question 2

Complete the following situational analysis table for the business you have chosen� Analyse the current situation of each of the elements of the marketing mix and provide a brief performance assessment for each:

Marketing Element Product/Service Distribution Promotion

Pricing

Question 3

Current Situation

Performance assessment

Select a key product or service provided by the organisation and develop an appropriate SWOT analysis�

Question 4

Using Porter's Five Forces:

Assess the attractiveness of the market in which the key product or service you chose

competes� Make sure you explain each Porter force in your analysis�

Based on the marketing objectives identified in Q1, analyse the marketing performance

of the organisation you chose against its main competitors and identify at least 2 areas of improvement�

Question 5

Evaluate different marketing opportunities for the business of your choice� Answer the following questions to accomplish this task:

• With the aid of Ansoff's Matrix, develop 4 market growth strategies for the product or service you chose (one for each of the 4 Ansoff's categories)�

Ensure that you explain each strategy and show how these are aligned with organisational goals and capabilities�

Explain how each strategy has an impact on customers, competitors and your organisation�

Explain each strategy considering external factors such as customer base impact, costs, benefits, risks, and opportunities�

Also assess each strategy's viability and its contribution to the business�

Question 6

From the 4 strategies of market growth, you came up with in Q6, select the one that best suits the marketing needs and requirements of the business you chose and explain:

Why is this the best option for the organisation?

Formulate at least 2 key performance indicators for the marketing strategy�

Develop a risk management strategy by identifying 2 potential risks and explaining how to mitigate these risks�

Explain how you would manage contingencies�

What are the current organisational policies and procedures to document marketing

strategies? If the business you chose does not have one, how would you document the

marketing strategy? Please explain�

Organise this information in a visual presentation to present to your trainer� Follow

the instructions of your trainer to complete this task� During the presentation make sure you use active listening and questioning to elicit feedback and clarify or confirm understanding�

Question 7

Answer the following questions:

a� What are the main stakeholders for the organisation interested in the marketing

strategy of the organisation? Identify at least 2�

b� One of the board of directors has sent you the email below:

From: Sam@yourcompany�com�au To: Me
Date: 28th May 2021
Subject: Marketing Strategy

Dear phuangkhe

I was made aware by Rob (CEO of the organisation) that you are working towards the development of the marketing strategy� Considering our product/service that we have to offer to our customers, the other board members and I feel that we should consider
a diversification strategy to analyse the possibility of entering a new market with a new product targeted specifically to that new market� We understand the risks involved with such a strategy but we would like to hear your opinion on this as well� Think about it and let us know what you think?

Best Regards, Sam Norris BOD

Based on the email received from Sam do you agree with the chosen marketing strategy or do you think a better marketing strategy would justify your product? Write an email back to Sam using the following template�

From:
To:
Date:
Re: Marketing Strategy

CommunicationsMarketing

Answer & Explanation

[Solved] The purpose of this assessment is to develop one organisational... (2)Solved by verified expert

Answered by

ProfRabbitMaster814

on coursehero.com

<p>sectetu<br/>sectetur a</p><p>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam ri</p><p>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante,</p>sectetur adipiscing elit. Nam lacinia pulvinar t

[Solved] The purpose of this assessment is to develop one organisational... (3)

Unlock access to this and over
10,000 step-by-step explanations

Unlock Explanation

Have an account? Log In

Step-by-step explanation

<p>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapib</p><p><br/>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molesti</p><p>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a</p><p>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec al</p><p>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus effic</p><p>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus eff</p><p>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor n</p><p>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam r</p><p></p><p>sectetur ad</p><p><br/>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec fac</p><p>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitu</p><p>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec faci</p><p>sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficit</p>

FAQs

What is the purpose of Organisational needs assessment? ›

The Organizational Needs Assessment provides a framework for conducting a basic Essential Skills needs assessment in your organization. Using this tool will help you determine whether Essential Skills gaps are affecting your organization's performance and identify which skills may require upgrading.

What is the purpose of doing this assessment? ›

The purpose of assessment is to gather relevant information about student performance or progress, or to determine student interests to make judgments about their learning process.

How do you do a needs assessment for an organization? ›

Overall, there are four general steps involved in conducting a needs assessment:
  1. Plan.
  2. Develop questions.
  3. Select data collection method.
  4. Analyze and prioritize data.

What are the 4 types of assessments? ›

A Guide to Types of Assessment: Diagnostic, Formative, Interim, and Summative.

What is the purpose of an organisational purpose? ›

Also, Keller (2015) defined organizational purpose as “an aspirational reason for being which inspires and provides a call to action for an organization and its partners and stakeholders and provides benefit to local and global society” (p. 1).

What is the purpose of organizational needs? ›

An Organisational Needs Analysis is an effective way to identify skills gaps. It involves gathering information to identify areas where your employees can improve their performance to their benefit and that of your business.

What are the outcomes of needs assessment at an organization? ›

The assessment should address resources needed to fulfill organizational mission, improve productivity, and provide quality products and services. A needs assessment is the process of identifying the "gap" between performance required and current performance.

How do you write a good needs assessment? ›

The needs assessment should clearly and concisely demonstrate that a relevant problem or need exists. The first step of this process is to include relevant supporting data. Such data may pertain to demographics, economic health, education, crime and safety, environment, youth development, and health.

What are the examples of assessment? ›

Examinations, finals, quizzes, and graded papers are examples of summative assessments that test student knowledge of a given topic or subject. These graded assessments and assignments are often high stakes and are geared towards testing students.

What are the three purposes of assessment? ›

Classroom assessment is used for various purposes: assessment for learning, assessment as learning, and assessment of learning. Each of these purposes requires a different role for teachers, different planning, and raises different quality issues.

What is the most effective type of assessment? ›

Formative Assessment can be as informal as observing the learner's work or as formal as a written test. Formative Assessment is the most powerful type of assessment for improving student understanding and performance.

What is the purpose of assessment example? ›

Assessment informs students of their progress

Effective assessment provides students with a sense of what they know and don't know about a subject. If done well, the feedback provided to students will indicate to them how to improve their performance.

What are the 5 purposes of assessment? ›

Assessment is used to:
  • inform and guide teaching and learning. A good classroom assessment plan gathers evidence of student learning that informs teachers' instructional decisions. ...
  • help students set learning goals. ...
  • assign report card grades. ...
  • motivate students.

What makes a good assessment? ›

Reliable: assessment is accurate, consistent and repeatable. Feasible: assessment is practicable in terms of time, resources and student numbers. Educational impact: assessment results in learning what is important and is authentic and worthwhile.

How do you write an organisational purpose? ›

How Do I Write a Purpose Statement?
  1. Step #1: Define what you do. But more specifically, lay out what your company does to solve a particular problem for your customers.
  2. Step #2: Pinpoint your passion. ...
  3. Step #3: List your values. ...
  4. Step #4: Create a draft. ...
  5. Step #5: Get feedback. ...
  6. Step #6: Leave room for growth.
Aug 9, 2021

What is purpose in an organization with example? ›

An organization with a clear purpose or mission is one that is easy to understand and manage. A common purpose unifies employees and helps them understand the organization's direction. Any employee working at the NASA Space Center in the 1960s knew that that organization's common purpose was to put a man on the moon.

What are the 3 types of organizations? ›

There are three main types of organizational structure: functional, divisional and matrix structure.

How do you write an assessment summary? ›

CONTENTS OF AN ASSESSMENT REPORT
  1. The aim of the assessment.
  2. The candidate's professional experience.
  3. The results of the assessment test.
  4. The explanation of the test's results that has been delivered by the candidate.
  5. The candidate's possible disagreement with this or that part of the test results or interpretation.

What is needs assessment in simple words? ›

A needs assessment is a process for determining the needs, or "gaps," between a current and desired outcome. It's a part of strategic planning—essentially, a needs assessment helps you pinpoint how you'll accomplish your strategic goals. A need is an opportunity for improvement within a particular process or system.

What is a good sentence for assessment? ›

Assessment in a Sentence

1. The assessment of my car damage was that it was totaled from the accident. 2. After the blind date, her assessment was that the man did not have polite manners.

How do you write for assessment in a sentence? ›

Example Sentences
  1. It's a difficult problem that requires careful assessment.
  2. I don't agree with his assessment of the problem.
  3. The owners claimed the tax assessment on their house was too high.

What are the types and purpose of assessment? ›

✔️ What are the types of assessment? Pre-assessment or diagnostic assessment, Formative assessment, Summative assessment, Confirmative assessment, Norm-referenced assessment, Criterion-referenced assessment and Ipsative assessment.

What is the main form of assessment? ›

There are three types of assessment: diagnostic, formative, and summative. Although are three are generally referred to simply as assessment, there are distinct differences between the three. There are three types of assessment: diagnostic, formative, and summative.

What is assessment of learning and examples? ›

Summative assessment is the assessment of learning.

Teachers use summative assessment when they are assessing how far a child has come and what they have achieved. Examples include end of topic tests, GSCEs, and A Levels.

What is an assessment strategy? ›

What are assessment strategies? Assessment strategies are methods teachers use to evaluate their students' progress and plan the content in their courses. Teachers perform assessments regularly to determine the next steps in their lessons.

What is effective learning assessment? ›

Effective assessment demonstrates the knowledge, skills and strategies, and attitudes of each student and the progress the student is making, rather than simply identifying deficits in learning.

What are the 5 steps in the needs assessment? ›

The processes of Training Needs Assessment can be divided into five steps: i) identify problem and needs; ii) determine design of needs assessment; iii) collect data; iv) analyze data; and v) provide feedback.

What is an example of needs assessment? ›

A “Needs Assessment”is a systematic approach that progresses through a defined series of phases. Needs Assessment focuses on the ends (i.e., outcomes) to be attained, rather than the means (i.e., process). For example, reading achievement is an outcome whereas reading instruction is a means toward that end.

What are the 4 stages of the needs assessment? ›

Phase 1: Understand Short and Long-Term Business Goals. Phase 2: Identify the Desired Performance Outcomes. Phase 3: Examine the Current Performance Outcomes and Identify Gaps. Phase 4: Establish and Prioritize a Solution.

What are the 3 components of a needs assessment? ›

Now that we understand the three main parts of needs assessment are initiation, data collection & analysis, and final product, let's explore how to do each of these parts.

How do you explain a needs assessment? ›

A needs assessment is a process for determining the needs, or "gaps," between a current and desired outcome. It's a part of strategic planning—essentially, a needs assessment helps you pinpoint how you'll accomplish your strategic goals. A need is an opportunity for improvement within a particular process or system.

What questions should a needs assessment answer? ›

5 Key Questions for Needs Assessment
  • What is the ideal business outcome you would like to experience? Or What results are you trying to accomplish? ...
  • What is the problem we are trying to solve? ...
  • How will we measure our success? ...
  • What options have you tried so far? ...
  • What is the most appropriate way forward?
Jan 7, 2022

What is a basic needs assessment? ›

The BNA quantifies what basic needs means for a community, why – according to members of that community and its affected households – these needs are unmet, and how they would like to be assisted.

What are two common types of needs assessment? ›

Methods of needs assessment can be classified into seven main types, each of which can take many different forms in practice.
  • Gap or discrepancy analysis. ...
  • Reflection on action and reflection in action. ...
  • Self assessment by diaries, journals, log books, weekly reviews. ...
  • Peer review. ...
  • Observation.

What is a needs assessment checklist? ›

The Needs Assessment Checklist (NAC) is an interview-based assessment, measuring patient perception of independence in a range of tasks from 9 SCI-specific rehabilitation domains: activities of daily living (ADL, 29 items), skin management (14 items), bladder management (10), bowel management (7), mobility (17), ...

What are the three primary goals of assessment? ›

There are three key elements of Assessment for Learning: assess, diagnose, and remediate.

What are the 3 assessment methods? ›

There are three types of assessment: diagnostic, formative, and summative.

References

Top Articles
Latest Posts
Article information

Author: Pres. Carey Rath

Last Updated: 30/11/2023

Views: 6158

Rating: 4 / 5 (41 voted)

Reviews: 88% of readers found this page helpful

Author information

Name: Pres. Carey Rath

Birthday: 1997-03-06

Address: 14955 Ledner Trail, East Rodrickfort, NE 85127-8369

Phone: +18682428114917

Job: National Technology Representative

Hobby: Sand art, Drama, Web surfing, Cycling, Brazilian jiu-jitsu, Leather crafting, Creative writing

Introduction: My name is Pres. Carey Rath, I am a faithful, funny, vast, joyous, lively, brave, glamorous person who loves writing and wants to share my knowledge and understanding with you.