Google Logo and Symbols - History, Evolution, & Elements (2023)

Introducing Google, the iconic search engine, is like introducing water to someone. It is probably the most famous platform people worldwide know at such a large scale throughout human history.

However, not many of us know the story of Google’s logo. Why is it the way it is, what it stands for, and how it became this way? Answering all these questions can give unique insights into the design process of the world’s largest tech company.

If you’re curious to explore the mystery behind Google’s logo, keep on reading. We are going to discuss the Google logo, its evolution, and the design elements that make it instantly recognizable.

Table of Contents

Evolution of Google Logo

Here’s a look at the evolution of the Google logo from its inception throughout the years.

1996: The Beginning

You might be surprised to learn that the first-ever logo for the search engine we call Google today was not named “Google.” Instead, the founders, Larry Page and Sergey Brin named the search engine “BackRub” initially.

This name represented the fact that the search engine scrolled through various internet backlinks to give you the desired results. However, they felt that the name could be better. Therefore, they changed it to “Google” in almost a year.

(Video) Google Logo Evolution

1998: The First Google Logo

Google’s first official log was designed in 1998. The logo featured a title case with red, green, blue, or yellow letters. The font was Baskerville Bold.

There was also a blue exclamation mark at the end, which stayed there for some time. It was to replicate or mimic Yahoo! ‘s logo at that time.

1999-2010: Iconic Designs by Ruth Kedar

By 1999, Google had gained a lot of popularity as the go-to search engine. At this point, Brin and Page decided to rebrand the logo. They met Ruth Kedar, a Stanford assistant professor, through a mutual friend. She created a few prototypes that became the precursor to the current Google logo.

She experimented with different colors and quirky shapes, such as interlocking Os. Initially, she added a magnifying glass, but the founders thought it was visually overwhelming.

As Kedar refined the logo, she eliminated the quirky elements and made the letters more noticeable with bolder outlines and pronounced shadows.

However, the final design most accurately described and represented what the founders had in mind. This final design had random colored letters such as blue, light blue, purple, green, yellow, and red.

The second O in this logo slanted towards the first O. Overall, the logo was slightly eccentric without being excessive to represent the company’s image of being one-of-a-kind. This logo was also the closest to the modern Google logo.

2015: The Modernization of Google’s Logo

(Video) Evolution of EVERY Team's Logo and Helmet | NFL Explained!

In 2015, Google decided to revamp its logo and gathered various design experts in New York from different cities. The goal of the week-long meeting was to come up with a new logo and brand image for the superstar search engine.

The first change was seen in the font and style of the letters. The font chosen this time was called Product Sans. It was an entirely new inscription based on a sans-serif typeface made exclusively for Google.

The second change was made in the slanting second “O.” It was replaced with a regular O that was in line with the first one. During this meeting, Google also made different logo variations for platforms such as Google Maps, Play Store, etc.

Even though the final logo retained its colorful nature, the colors were limited to Red, Green, Blue, and Yellow.

Elements of Google Logo

So, this was Google Logo’s history. Let’s move to different design elements of the Google logo, such as color, font, icon, etc.

The versatility of the Google Logo

The most recent rendition of Google’s logo and its distinctive design elements are intentionally dynamic. This is to keep Google’s brand image intact over different platforms and services while also adapting to limited spaces.

For example, when we use Google’s voice search feature on a smartphone, we see the instantly recognizable RGBY dots bouncing as Google waits for you to complete your query.

The dots soon shift into an equalizer when you’re done speaking, as the equalizer moves when it’s looking for an answer to your query. Designers at Google have given the brand a full range of expressions no matter the activity.

This is to make the brand identity stick in people’s minds whenever they use a service or product by Google.

Google Logo Colors

Today, the color Google uses for its logo represents the ecosystem of Google’s products and services and the brand’s visual identity. For example, if you find these colors together somewhere, you’ll instantly relate them to Google, even if it is unrelated.

(Video) Instagram logo, symbol | history and evolution

It means that the particular shade and the order in which they are arranged represent something more than what meets the eye. The colors are also easy on the eyes and give the image of a user-friendly and energetic brand.

Here are the hex codes and RGB codes for the colors in the Google logo today:

  • Blue: Hex: #4285F4; RGB: (66, 133, 244)
  • Red: Hex: #EA4335 RGB: (234, 67, 53)
  • Yellow: Hex: #FBBC05, RGB: (251, 188, 5)
  • Green: Hex: #34A853; RGB: (52, 168, 83)

The choice of these colors intentionally positions Google as an out-of-the-box company that is always creative, transformative, efficient, and advanced.

Google Logo Font

In 2015, Google shifted from the old serif typeface Catull to a newer, custom, and exclusive sans-serif typeface called Product Sans. This font was specifically made for Google to be bolder and more geometric. It is also more pixel-friendly and is used across Google’s ecosystem.

The font also plays a role in making the brand subconsciously recognizable. In fact, it becomes more recognizable when the font is exclusively used only by one brand. Using Product Sans font gives Google a catchy, minimalistic, and user-friendly look.

Symbols & Icons

With the revamp of the Google logo in 2015, the tech giant also decided to create a uniform brand identity across all platforms. It meant updating Google’s logo across different products and services and including the latest changes, such as the Product Sans font, RGBY color palette, and a more simplistic design.

As a result, we now have a whole rostrum of Google icons and symbols consistent with its overall brand identity and image. This includes things like:

  • Google Plus Logo
  • Google Play Logo
  • Google Drive Logo
  • Google Maps Logo
  • Google Analytics
  • Google AdWords
  • And more…

Google White Emblems

The company uses “Google White Emblems” during times of tragedy and emergency. It is a clean, white, and colorless logo on a black background. The font is the same, and the logo is meant to tone down the “excited” and “energetic” appearance to a more somber one.

(Video) Famous Logos With HIDDEN Meanings!


What is Google Doodles?

Google Doodles are the search engine’s fun way to celebrate events like holidays, anniversaries, and the lives of famous people such as artists, scientists, leaders, and pioneers. Google customizes the logo on its main page to symbolize a special day or personality.

What is the Google Logo font?

Google uses the geometric sans-serif typeface called Product Sans. This font was made in-house at Google. The company also uses the font across Google’s ecosystem and for the “Alphabet” logo.

What does the word “Google” represent?

The word Google is a play on the word “Googol,” which means a numerical value of 10 to the hundredth degree. It shows that Google has an almost infinite number of results to show when looking for information.

(Video) How The Elements Got Their Names

Final Words

Learning how big companies and businesses invest so much time and resources into designing their logos is informative and generates new ideas. They treat it like a science as they know how important it is to establish the brand identity in the customer’s mind.


What is the history of Google logos? ›

How did the idea for doodles originate? In 1998, before the company was even incorporated, the concept of the doodle was born when Google founders Larry and Sergey played with the corporate logo to indicate their attendance at the Burning Man festival in the Nevada desert.

What are the elements of the Google logo? ›

The current Google logo, introduced in 2015, featured a bold and stable title case inscription in a modern geometric sans-serif typeface, with each letter drawn in one of the four corporate Google colors: blue, red, yellow, or green.

What does Google logo symbolize? ›

It represents the creative and happy side of Google, as a warm and bright colour. The feelings that yellow evokes are therefore of cheerfulness and energy.

How many logos has Google used over its history? ›

It also helps that there have not been many variants of the logo since its inception in 1998. So far, there have been only three major versions of the Google logo, with the last one arriving in 2015, introduced as the more modern and sleeker version of its predecessor.

How many logos does Google have? ›

Since that first doodle in 1998, the team has created over 2000 doodles for Google around the world. In terms of branding, Google is one of the few companies that change their logo on such a consistent basis.

Why did Google change all its logos? ›

"We simplified the main brand icon by removing the shadows, refining the proportions and brightening the colors, to align with Google's more modern brand expression," Hu explains. Although the these changes are subtle, the blue circle in the middle seems to be bigger, the colours in the logo also look more vibrant.

What are the main 4 elements of content that Google wants? ›

Google's research says it should be intellectual, sensorial, stimulating and emotional. Good content, above all, is all about the story.

What is the basic element of logo? ›

The first element that needs attention in logo design is the accuracy of brand messaging. This requires that the designer take the logo as a whole, after considering each individual element and weigh it against the personality of the brand to ensure that it is a good representation of the company behind the name.

What are the four elements that make up logos? ›

Logo brand, Style, Colours, and font are the four basic elements of logo design. It is a crucial part of the design process where you must put in a lot of thought and effort to come up with something unique and distinctive.

What kind of logo is Google? ›

Wordmarks (or logotypes)

Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business' name alone. Think Visa and Coca-Cola. Wordmark logos work really well when a company has a succinct and distinct name. Google's logo is a great example of this.

Who made the Google logo? ›

Ruth Kedar, the graphic designer who developed the now-famous logo, shows the iterations that led to the instantly recognizable primary colors and Catull typeface that define the Google brand.

What does Google stands for? ›

The name "Google" originated from a misspelling of "googol", which refers to the number represented by a 1 followed by one-hundred zeros.

How has Google logo changed over time? ›

On September 19, 2013, Google introduced a new "flat" (two-dimensional) logo with a slightly altered color palette. On May 24, 2014, the Google logo was slightly updated, with the second 'g' moved right one pixel and the 'l' moved down and right one pixel.

Why is the Google logo successful? ›

The same custom font can be seen in the Google + logo, and the Google Maps logo. The consistent use of the Product Sans font along with Google's use of the same font colors in its branding materials helps make the company readily memorable for its customers.

Why is Google logo design the best? ›

Its use of colours and a clear, simple but distinctive typeface make it memorable, instantly recognisable, attractive, (or at least not displeasing) to see on a screen every day, and infinitely modifiable as we see in Google's wider family of logos and its regular doodles. But it wasn't always that way.

Why is the Google logo multiple colors? ›

While the colors may seem random to some, they're the result of a careful thought conceptual process on the part of Ruth Kedar, one of the original logo designers. The colors are the primary colors on the color wheel, and Kedar and her team believed that they would infuse the brand with a sense of playfulness.

Do you know the 7 different types of logos? ›

The seven different types of logos consist of abstract, combination, emblem, lettermark, mascot, pictorial, and wordmark. Read below to learn more about what they are, what they achieve, and when to use them (with pros and cons, too!).

What is the value of Google logo? ›

Google logo price tag: $0

The original Google logo was designed in 1998 by Sergey Brin, one of Google's founders in Gimp.

What is the evolved form of Google? ›

Google has its origins in "BackRub", a research project that was begun in 1996 by Larry Page and Sergey Brin when they were both PhD students at Stanford University in Stanford, California.

Why is Google logo imperfect? ›

So, despite many people saying that the design is a mistake because it isn't correctly aligned, but it's actually a form of visual compensation. The logotype works perfectly in the visual aspect, that isn't arguable.

What are the three main content elements? ›

Industry experts will tell you that an effective content strategy must have three core elements to be successful: brand focus, user experience, and content distribution.

What are the 3 pillars of Google? ›

The Three Pillars Of SEO: Authority, Relevance, And Experience.

What is element of content? ›

A content element is a distinct part or section associated with a content type. A content element is sometimes referred to as a content attribute (an aspect of a topic addressed by the content type).

What are 5 key elements to a great logo? ›

Five important elements of logo design
  • Simplicity. “I strive for two things in design: simplicity and clarity. ...
  • Relevance. “Socrates said, “Know thyself.” ...
  • Versatility. “Beauty is the harmony of form and function.” ...
  • Uniqueness. “Insist on yourself; never imitate.” ...
  • Memorable.
Oct 3, 2017

What are the 5 basic type of logo? ›

The five basic categories of logo styles are: wordmarks, lettermarks, brandmarks, combination marks and emblems. This post is going to explain how each category is defined, give you some famous examples and explain when and why they should be used.

What are three basic types of logos? ›

Now that we've covered the three main types of logos (wordmark, monogram, and combination mark), we'll talk about three less common types of logos.

What are the three components of a logo? ›

A logo can be summarized in just three words: icon, font and color. But, the work that goes into designing each of these elements is a lot to unpack.

Is the Google logo a circle? ›

It should be no surprise then that it's main mark continues to come under scrutiny. We first reported back in 2018 on how designers had noticed that the Google's G logo is not a perfect circle. While it's circular on the left of the design, on the right, it's slightly off perfect, as shown in the image above.

Why is there a skull on the Google logo? ›

As it turns out, the culprit is Google itself. The skull was produced by the company's in-house debugger, which it uses to flag bugs in its code and email functionality. The skull is, well, a bug itself, or an error in the debugger.

Why Google is important? ›

Google's mission is to organize the world's information and make it universally accessible and useful. That's why Search makes it easy to discover a broad range of information from a wide variety of sources.

What was Google's original name? ›

They called this search engine Backrub. Soon after, Backrub was renamed Google (phew). The name was a play on the mathematical expression for the number 1 followed by 100 zeros and aptly reflected Larry and Sergey's mission “to organize the world's information and make it universally accessible and useful.”

Is Google a number yes or no? ›

Google is the word that is more common to us now, and so it is sometimes mistakenly used as a noun to refer to the number 10100. That number is a googol, so named by Milton Sirotta, the nephew of the American mathematician Edward Kasner, who was working with large numbers like 10100.

What does $$ mean on Google? ›

$$ = Moderately expensive, usually between $10-$25. $$$ = Expensive, usually between $25-$45. $$$$ = Very Expensive, usually $50 and up.

What is Google in simple words? ›

Google is an internet search engine. It uses a proprietary algorithm that's designed to retrieve and order search results to provide the most relevant and dependable sources of data possible. Advertisements.

Why does Google have 4 colors? ›

They combined the primary colours of paint and light, with a little aesthetic reasoning. Red, yellow and blue are the primary colours when considering paint. Red, green and blue are the primary colours when considering light.

Why did Google change its logo today 2023? ›

Agencies Google's Earth Day 2023 doodle has been created with real leaves. The theme of this year's World Earth Day 2023 is to 'Invest in our Planet'. With India set to become the world's most populous nation, it's time for its people to be more environmentally conscious.

What are three reasons that Google is so popular? ›

I have tried to boil this article down into simple sections, as this topic is a pretty chunky one, to say the least!
  • Speed. Google is generally quicker than the other search engines at bringing back results. ...
  • Choice. Google has a lot more sites in its index. ...
  • Relevancy. ...
  • Branding. ...
  • Market share. ...
  • Platform and tools. ...
  • Support.

What makes the best logo? ›

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.

What is the best purpose of a logo? ›

Logos are a point of identification; they're the symbol that customers use to recognize your brand. Ideally, you'll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

Why was the Google logo created? ›

"The idea was, 'Can we create the sense of playfulness without having recognizable or identifiable objects that are going to end up limiting us? '" By taking out the magnifying glass, Kedar opens up the logo to signify that Google can become much more than just a search engine.

Why is the Google logo those colours? ›

While the colors may seem random to some, they're the result of a careful thought conceptual process on the part of Ruth Kedar, one of the original logo designers. The colors are the primary colors on the color wheel, and Kedar and her team believed that they would infuse the brand with a sense of playfulness.

How has the Google logo changed over time? ›

On September 19, 2013, Google introduced a new "flat" (two-dimensional) logo with a slightly altered color palette. On May 24, 2014, the Google logo was slightly updated, with the second 'g' moved right one pixel and the 'l' moved down and right one pixel.

What is the new symbol on Google? ›

In addition to changing up the wordmark, Google is also changing the tiny "g" logo that you see on browser tabs. It's now going to be an uppercase "G" that's striped in all four of Google's colors.

Why is Google logo Earth today? ›

Google has taken the initiative to celebrate World Earth Day 2023 via a doodle today, Saturday, 22 April. The Google Doodle today is trying to create awareness among people about the harmful effects of climate change and how it can affect us if not controlled immediately. The doodle has a strong message for everyone.

Why is Google logo hugging? ›

Answer: Self-care.

16. The winning doodle was submitted by Sophie Araque-Liu, a high school student in Florida. It depicts two people sharing a hug standing in for the second “o” in “Google.” In describing her submission, she said, “I care for myself by accepting others' care for me.

Why is Google logo colorless today? ›

Its logo usually appears in bright red, yellow, blue and green colours, but now wears a sombre look. What's the reason for this? Well, the search engine has decided to pay tribute to Queen Elizabeth II, Britain's longest-standing monarch, who died at the age of 96 on September 8.

Why is Google logo pink today? ›

Valentine's Day is being celebrated around the world today, February 14, and it appears that search giant Google is also ushering in the day of love with a cute doodle, with an inspiring underlying message. On its special doodle, the Google logo is seen blurred in the background, with a lovey-dovey pink filter on top.

Why is Google logo orange today? ›

Google's "doodle" logo on Friday honors Albert Szent-Gyorgyi, the physiologist who discovered Vitamin C.


1. How to create an exceptional brand logo art and learn about its origin and history in logo design.
2. Car Logo Evolution
3. The Periodic Table Song (2018 Update!) | SCIENCE SONGS
4. Proof of evolution that you can find on your body
5. Where do math symbols come from? - John David Walters
6. You Have To See This! Our History Is NOT What We Are Told! Ancient Civilizations - Graham Hancock
(The 5th Kind)


Top Articles
Latest Posts
Article information

Author: Corie Satterfield

Last Updated: 26/09/2023

Views: 5534

Rating: 4.1 / 5 (42 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Corie Satterfield

Birthday: 1992-08-19

Address: 850 Benjamin Bridge, Dickinsonchester, CO 68572-0542

Phone: +26813599986666

Job: Sales Manager

Hobby: Table tennis, Soapmaking, Flower arranging, amateur radio, Rock climbing, scrapbook, Horseback riding

Introduction: My name is Corie Satterfield, I am a fancy, perfect, spotless, quaint, fantastic, funny, lucky person who loves writing and wants to share my knowledge and understanding with you.